Expanded Social Marketing Project in Nigeria (ESMPIN)

The five-year ESMPIN program objective is to expand and improve knowledge of, access to, availability of and effective and sustained use of family planning (FP), reproductive health (RH), maternal, neonatal and child health (MNCH) and malaria methods and products in Nigeria. Through ESMPIN activities outlined in this Request for Applications (RFA), USAID/Nigeria will expand the role of social marketing to achieve measurable contributions to improved FP/RH/MNCH/Malaria outcomes at national, state, local government area (LGA), ward and community levels, and at the level of families, groups and individuals. The activities implemented under the Cooperative Agreement are part of a larger, multi-agreement framework that is being implemented under USAID/Nigeria’s new FP/RH/MNCH/Malaria strategic approach. The ESMPIN Cooperative Agreement will build upon and go beyond the accomplishments and experience of the ongoing USAID/Nigeria-funded social marketing project, Improved Reproductive Health in Nigeria, 2005-10 (IRHIN) and the Pre-Packaged Treatment of Malaria Project (PPT). IRHIN was designed to improve distribution of contraceptives nationwide through social marketing, and to improve provider training, technical support, and monitoring and supervision. PPT was designed to concentrate on a malaria product. IPs awarded the ESMPIN Cooperative Agreement will also be expected to work closely with and learn from the experiences of these projects. ESMPIN will expand current social marketing and behavior change communication coverage as well as substantially improve knowledge of, access to, availability of and effective and sustained use of FP/RH/MNCH/Malaria nation-wide and at the level of states throughout Nigeria.