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Assistance Listing 10.096

Marketing Assistance for Specialty Crops

AGRICULTURE, DEPARTMENT OF · Farm Service Agency

Assistance Listing 10.096, “Marketing Assistance for Specialty Crops,” is a federal program administered by AGRICULTURE, DEPARTMENT OF. It provides direct payment with unrestricted use assistance. GrantsJunction currently tracks 0 open, 0 forecasted and 0 closed opportunities under this listing. The agency reported $2.22B in obligations for fiscal year 2025.

Program objective

MASC will provide eligible specialty crop producers with marketing assistance payments that will help them engage in activities that aid in expanding domestic specialty crop markets or in developing new markets for their specialty crops.

As published in the SAM.gov Assistance Listing.

Current opportunities under 10.096

No open or forecasted opportunities are currently posted under this listing. Programs often post notices on an annual cycle — see recently closed opportunities below for timing.

Eligible applicants (program level)

  • Small Business Person
  • Land/Property Owner
  • For-Profit Organization
  • Nonprofit Organization

To be eligible for MASC, a producer must be in the business of farming at the time of application and be entitled to an ownership share and share in the risk of producing a specialty crop that will be sold in calendar year 2025. In addition, a producer must be one of the following: a citizen of the United States; a resident alien, which means “lawful alien” as defined in 7 CFR 1400.3; a partnership organized under State law; a corporation, limited liability company, or other organizational structure organized under State law; an Indian Tribe or Tribal organization, as defined in section 4(b) of the Indian Self-Determination and Education Assistance Act (25 U.S.C. 5304); or a foreign person or foreign entity who meets all requirements as described in 7 CFR part 1400. Federal, State, and local governments, including public schools, are not eligible for MASC payments.

Program-level eligibility from SAM.gov. Each funding notice sets its own requirements.

Reported obligations by fiscal year

Historical data · not a prediction
FY24—
FY25$2.22B
FY26$276M est.

Range and average of financial assistance (from the listing): Eligible specialty crop producers will receive payments of up to $125,000. If demand for MASC payments exceeds available funding, MASC payments may be prorated and/or the payment limitation may be lowered.

Source: SAM.gov Assistance Listing 10.096. Hatched bars are agency estimates. These totals do not indicate approval rates.

Frequently asked questions

What is ALN 10.096?

10.096 is the Assistance Listing Number for “Marketing Assistance for Specialty Crops.” Assistance Listing Numbers (formerly CFDA numbers) identify federal assistance programs; individual grant opportunities reference the listing they are funded under.

Who can apply under ALN 10.096?

The SAM.gov listing names these applicant types: Small Business Person, Land/Property Owner, For-Profit Organization and Nonprofit Organization. Each funding notice under the program sets its own eligibility, so check the specific opportunity.

How much funding does 10.096 provide?

The agency reported $2,222,986,340 in obligations for FY2025 in the SAM.gov Assistance Listing. These are program-wide totals reported by the agency, not a prediction of future awards.